Heart-Route Widget for Tourism Offices
2026-08-18 · 6 min read · Guide
A brief for destination marketing teams: what the widget installs, who maintains the routes, how territory scoping works, and what happens on exit. This comprehensive guide covers everything runners need to know about GPS art, heart-shaped routes, and how to create stunning Strava activities that stand out. Whether you are a beginner or an experienced GPS artist, you will find actionable tips, real-world examples, and step-by-step instructions to elevate your running with creative route planning.
GPS art has exploded in popularity among runners worldwide. Over 3,000 curated heart-shaped routes are available on CityHeart across 200+ cities in 50+ countries. Each route is designed to follow real roads and paths, creating a clear heart shape visible on Strava, Garmin Connect, Apple Health, and other fitness tracking platforms. Routes range from 3 km to 15 km, making them accessible for walkers, joggers, and marathon runners alike.
Ready to try GPS art? CityHeart routes start at just €4.99 with instant GPX download. No subscription required. Compatible with Garmin, Apple Watch, Coros, Suunto, Polar, and any device that imports GPX files. Perfect for marathon shakeout runs, Valentine's Day, birthdays, anniversaries, or any day you want to make your run more meaningful.
Key takeaways
- GPS art routes follow real streets to create shapes visible on running apps
- CityHeart offers 3,000+ curated heart routes in 200+ cities worldwide
- Routes are available as GPX files compatible with all major running watches
- Distances range from 3 km to 15 km for all fitness levels
- €4.99 per route — instant download, no subscription
Frequently Asked Questions
- What does a tourism office actually install?
- One iframe tag, about ten lines of HTML, pasted into any page of your existing site. There is no script to load, no package, no build step and no plugin, so it works in WordPress, Webflow, Squarespace or a hand-built CMS. Nothing about your hosting, your CMS or your security review changes.
- Does the widget collect personal data from our visitors?
- The widget itself renders a route image, a caption and two links. A visitor who chooses to download the GPX completes that on CityHeart, so any personal data involved is collected by us as controller, not by you, and your page does not become a collection point. Confirm the current detail with us in writing before your DPO signs anything.
- Who keeps the routes up to date?
- We do, and it is not a manual job. Routes are generated from OpenStreetMap data rather than stored as fixed files, so a pedestrianised street or a closed bridge is reflected the next time a route is produced. There is no PDF to reissue and no library for your team to curate.
- What happens to our page if we stop the subscription?
- The widget keeps working and reverts to CityHeart branding. We do not break an embed that is already live on your site, because that damages your page rather than ours. You lose the white label, not the component, and nothing on your site 404s or goes blank.
- Can we limit it to our own territory?
- Yes, and that is the default. A partner record lists the cities you cover, and the widget renders your branding only on routes in those cities. The generator itself can be scoped the same way, so a visitor arriving from your widget stays in your territory rather than being sent off to plan a run in another country.
- Can the route start at one specific address?
- Yes. A partner can be pinned to a single point — a visitor centre, a station forecourt, a hotel door — and the start cannot be moved. That is the right setting for a venue rather than a region: everyone who arrives generates a route from the same doorstep.
- How is this procured?
- Every pack is quoted rather than sold through a self-serve checkout, precisely so it can follow your purchase-order and invoicing rules. Prepaid code packs are the main format because public bodies buy once against an existing budget line rather than through a usage meter.