A heart route signed Milan.

A city can offer heart-shaped running routes to its visitors by partnering with CityHeart: we design a gold-tier heart route through Milan on real, runnable streets, hand over the GPX file and HD visuals with full usage rights, and publish a permanent Milan page that ranks for running-tourism searches. Milan distributes it with prepaid codes, a QR code on signage, or an embedded white-label generator on its own website, typically timed with Milano Marathon in April.

Milan pairs a design-led city brand with the 2026 Winter Games spotlight, and a signature route is a cheap, permanent activation.

We design it around Parco Sempione, the Navigli, CityLife, and time the launch with Milano Marathon in April.

What Milan receives

  • A co-branded gold-tier heart route through your streets
  • A permanent, Google-indexed city page on cityheart.run
  • HD route visuals in feed and story formats, full usage rights
  • A GPX file for Garmin, Apple Watch, Coros and Strava
  • An official City Partner badge linking back to your tourism site
  • Organic Strava reach every time a runner posts the route

Prepaid code packs

One code = one person unlocks one gold-tier route on your territory, GPX plus visual, valid 24 months. Discovery from €390 (100 codes), City from €2,900 (1,000 codes, white-label widget), Territory from €19,000 (10,000 codes, API, editorial support). Pay as you go stays available at €9 per generated route. Indicative ranges, excluding VAT, every pack is quoted.

Milan partnership questions

How long does it take to get a heart route for Milan?

We return gold-tier route concepts for Milan within 48 hours of a brief, drawn around Parco Sempione and the Navigli. A full activation, with HD visuals, GPX files and the city page live, takes about two weeks, so a launch aligned with Milano Marathon in April should be briefed a month ahead.

Who owns the routes and visuals Milan receives?

Milan gets full, perpetual usage rights on the GPX files, the route visuals and the posters produced under the partnership, for print, social and on-site signage. CityHeart keeps ownership of the routing algorithm itself.

Are the routes generated by AI?

No. Routes come from our own routing algorithm, not a generative AI model. Every kilometre follows a real, runnable street or path in Milan, and each candidate is scored on geometry and street quality before it is allowed to carry a city name.

What data is collected on Milan runners?

Nothing is required from a runner to follow a route: a prepaid code unlocks a GPX download without an account. Email addresses are only collected when a runner chooses to receive their file by email, under GDPR, and are never resold.