The post-run coffee is a ritual. Make it yours.
Every weekend, running clubs finish their loop and look for a coffee. CityHeart traces a heart-shaped route that starts at your door and comes back to it — the last hundred metres end at your terrace. Print the QR kit, tape it to the window, and the club that scans it this Saturday has a reason to make your café the finish line every week.
How it works
- 1. Generate your QR kit. Enter your café address, pick a distance — 5 km is the run-club classic — and CityHeart draws a heart that starts at your door. Window QR and printable flyers in about 30 seconds.
- 2. A runner or a club scans it. From the window, a flyer by the till, or your Instagram bio. The heart opens with your café name on it; the GPX is free for them.
- 3. The loop ends at your terrace. The route returns to where it started. The post-run coffee happens on your terrace, and the heart goes on Strava with your name in the story.
What you can count on
- 450+ — cities covered — from neighbourhood cafés to tourist districts
- GOLD ★ — every route is shape-scored 0–100 by our heart evaluator before you print it
- €0 — for whoever scans your QR — the run and the GPX download are free for them
- 30s — from your address to a printable QR kit
The QR kit — route, window code, printable flyers — is free to create and takes about 30 seconds. When you want this across many locations, an event, or under your own brand, prepaid code packs start at €390 and every pack is quoted, never metered.
Frequently Asked Questions
- Do the runners pay anything?
- No. Whoever scans your QR gets the route and the GPX free, no account, no checkout. You are handing them a gift; the coffee they buy afterwards is the return on it.
- Can the route really start and end at my café?
- Yes. The route is anchored on your address: the heart starts at your door, loops through the neighbourhood, and finishes where it began. Your storefront is both the start line and the finish line.
- Do QR codes on café windows still work?
- Phone cameras open QR codes natively now, so there is no app to install and no friction between the window and the route. A QR works when it offers something worth the scan — a heart-shaped run that starts at that exact door qualifies.
- What does it cost?
- The QR kit is free to create and takes about 30 seconds. If you later want a chain-wide or city-wide version — several locations, an event, your own branding — prepaid code packs start at €390, always quoted, never metered.
CityHeart for your kind of business
Which CityHeart programme fits you?
- Cafés, running shops, gyms and hotels — a run club that starts at your own door, and a route your customers keep
- Running clubs — one shared heart your members run together
- Race organisers — a race-week heart route for your entrants
- Charities and causes — a dedicated heart route your fundraisers run and share
- Brands and media partners — a co-branded route with HD assets and a campaign around it
- Cities, regions and tourism offices — a route signed by your territory, with no install and no budget line
- Destination marketing teams — a co-branded city page and partnership brief
- Anyone embedding on their own site — the widget itself, in your colours, on your domain
- Procurement and budget holders — pricing, prepaid code packs and how to buy