Runners start their run at your door. Every week.
No vertical fits CityHeart more naturally than a running shop: the people you want inside are precisely the people who run heart-shaped routes. Generate a heart that starts at your door and loops back to it, print the QR kit, and your weekly club run stops needing a route planned by hand. Runners scan, run, come back through your door — and your shop name travels with the activity onto Strava.
How it works
- 1. Generate your QR kit. Enter your shop address, pick a distance, and CityHeart traces a heart-shaped route that starts at your door. Printable window QR and flyers in about 30 seconds.
- 2. A runner scans it. From your window, a flyer, or your Instagram bio. The heart route opens with your shop name on it and the GPX is free for them — no account, no checkout.
- 3. They finish where they started. The route loops back to your door. They come in for socks, shoes or nutrition, and the heart lands on their Strava feed with your name attached.
What you can count on
- 450+ — cities covered — your shop’s heart works wherever your streets are
- GOLD ★ — every route is shape-scored 0–100 by our heart evaluator before you print it
- €0 — for whoever scans your QR — the run and the GPX download are free for them
- 30s — from your address to a printable QR kit
The QR kit — route, window code, printable flyers — is free to create and takes about 30 seconds. When you want this across many locations, an event, or under your own brand, prepaid code packs start at €390 and every pack is quoted, never metered.
Frequently Asked Questions
- Do my customers pay anything to run the route?
- No. Anyone who scans your QR code gets the heart route and the GPX download free, with no account and no checkout. The route is a gift you hand them — that is what makes it marketing instead of a paywall.
- How is this different from just starting a Strava club?
- A Strava club gives members recognition, but somebody still has to plan the route every week. CityHeart hands you a route designed to start at your door, scored for shape quality, with your shop name carried in the activity. The club is yours; the route planning is done.
- What does it cost the shop?
- Creating the QR kit is free and takes about 30 seconds. When you want this at scale — several locations, a race-week activation, routes under your own brand — prepaid code packs start at €390 and every pack is quoted, so there is no meter running.
- Do runners actually scan a QR code on a shop window?
- Phone cameras open QR codes natively now, so there is no app to install and no friction between the window and the route. A QR works when it offers something worth the scan — a heart-shaped run that starts at that exact door qualifies.
CityHeart for your kind of business
Which CityHeart programme fits you?
- Cafés, running shops, gyms and hotels — a run club that starts at your own door, and a route your customers keep
- Running clubs — one shared heart your members run together
- Race organisers — a race-week heart route for your entrants
- Charities and causes — a dedicated heart route your fundraisers run and share
- Brands and media partners — a co-branded route with HD assets and a campaign around it
- Cities, regions and tourism offices — a route signed by your territory, with no install and no budget line
- Destination marketing teams — a co-branded city page and partnership brief
- Anyone embedding on their own site — the widget itself, in your colours, on your domain
- Procurement and budget holders — pricing, prepaid code packs and how to buy