A wellness challenge your teams will actually finish.
Step-count leaderboards fade by week two. A heart-shaped route that starts at each office door gives every team the same shared mission — run your heart, post the trace — and every post carries your employer brand into a feed no internal campaign reaches. Each employee unlocks the route with a prepaid code: no app to install, no account, no personal data collected. Tell us where your offices are and we come back with the routes and the rollout.
How it works
- 1. Tell us about your teams. Use the partner form: your offices, rough headcount, and the window you are aiming at — a health week, a kickoff, a charity tie-in.
- 2. We trace a heart from each office door. Every site gets its own gold-tier heart route, shape-scored before anything ships, plus the visuals and the prepaid codes for your people.
- 3. Teams run it and post it. Employees run their office heart whenever it suits them. The traces land on Strava with your campaign name — participation you can see without a dashboard.
What you can count on
- 450+ — cities covered — every office gets a heart, not just HQ
- GOLD ★ — every route is shape-scored 0–100 by our heart evaluator before it ships
- 24 mo — codes stay valid two years, are transferable, and unused codes roll over
- 0 data — a code unlocks the route with no account and no personal data from employees
Corporate wellness is not self-serve: every programme is quoted against your offices and headcount, on prepaid code packs from €390. Codes are valid 24 months, transferable, and unused codes roll over to the next order. No meter, no per-seat subscription.
Frequently Asked Questions
- Do employees need to install anything or share personal data?
- No. A prepaid code unlocks the heart route — GPX for Garmin, Apple Watch, Coros or Strava, plus the shareable visual — with no account, no app install and no personal data required. That is what makes it usable by a workforce instead of just the keen runners in it.
- How is this different from a step-count challenge?
- Step challenges are invisible: a number on a private leaderboard, abandoned by week two. A heart run is a shared, visible mission — every finisher posts the same shape from the same office door, and the posts carry your campaign name onto Strava. Participation is the content, not a metric you have to beg people to log.
- What does it cost?
- Programmes are priced per prepaid code pack, from €390 for 100 codes — enough for a single-office pilot. Larger rollouts are quoted against your sites and headcount. No usage meter, no per-seat subscription, and every pack is quoted so procurement stays simple.
- Can the challenge tie into a charity or awareness campaign?
- Yes. Routes can carry a dedication and an optional fundraising link inside the GPX and the Strava post, so a heart-health month or a sponsored cause fits the format without extra tooling.
CityHeart for your kind of business
Which CityHeart programme fits you?
- Cafés, running shops, gyms and hotels — a run club that starts at your own door, and a route your customers keep
- Running clubs — one shared heart your members run together
- Race organisers — a race-week heart route for your entrants
- Charities and causes — a dedicated heart route your fundraisers run and share
- Brands and media partners — a co-branded route with HD assets and a campaign around it
- Cities, regions and tourism offices — a route signed by your territory, with no install and no budget line
- Destination marketing teams — a co-branded city page and partnership brief
- Anyone embedding on their own site — the widget itself, in your colours, on your domain
- Procurement and budget holders — pricing, prepaid code packs and how to buy