A cardio challenge your members actually share.
Challenges keep members; boring challenges do not. A heart-shaped route that starts at your gym door gives every member the same shared mission — run the heart, post the trace — and every post carries your gym’s name into their feed. Generate the route once, put the QR on the noticeboard, and the monthly cardio challenge runs itself.
How it works
- 1. Generate your QR kit. Enter your gym address, pick the challenge distance, and CityHeart draws a heart that starts at your door. Poster-size QR for the noticeboard in about 30 seconds.
- 2. Members scan and run it. On their own schedule, at their own pace. The route opens with your gym’s name on it and the GPX is free for them — no account, no checkout.
- 3. The traces pile up on Strava. Every member’s heart posts with your name attached. That is retention in the feed your next members are already reading — proof of community, not an ad for one.
What you can count on
- 450+ — cities covered — the heart works wherever your members run
- GOLD ★ — every route is shape-scored 0–100 by our heart evaluator before you print it
- €0 — for your members — the run and the GPX download are free for them
- 30s — from your address to a printable QR kit
The QR kit — route, window code, printable flyers — is free to create and takes about 30 seconds. When you want this across many locations, an event, or under your own brand, prepaid code packs start at €390 and every pack is quoted, never metered.
Frequently Asked Questions
- Do members pay anything to take the challenge?
- No. Whoever scans your QR gets the route and the GPX free, with no account and no checkout. A member perk should not come with a paywall.
- Can we rerun the challenge every month?
- Yes. Regenerate with a new distance or a new start point and the challenge is fresh — a 5 km heart in February, a 10 km in March. Each generation takes about 30 seconds, so a monthly cadence costs you nothing but the printing.
- Does it work for members who walk or cycle?
- Yes. The heart shape is independent of the activity: walking hearts work at 4–7 km, cycling hearts at 15–40 km. Mixed-ability memberships can all take the same challenge at their own modality.
- What does it cost the gym?
- The QR kit is free to create and takes about 30 seconds. For multi-site chains, franchise-wide challenges or routes under your own brand, prepaid code packs start at €390, always quoted, never metered.
CityHeart for your kind of business
Which CityHeart programme fits you?
- Cafés, running shops, gyms and hotels — a run club that starts at your own door, and a route your customers keep
- Running clubs — one shared heart your members run together
- Race organisers — a race-week heart route for your entrants
- Charities and causes — a dedicated heart route your fundraisers run and share
- Brands and media partners — a co-branded route with HD assets and a campaign around it
- Cities, regions and tourism offices — a route signed by your territory, with no install and no budget line
- Destination marketing teams — a co-branded city page and partnership brief
- Anyone embedding on their own site — the widget itself, in your colours, on your domain
- Procurement and budget holders — pricing, prepaid code packs and how to buy